Dan Murphy's My Dan's Guide: How It Works, What It's Worth & Tips (2026)

Last updated: May 2026 — verified against official program terms

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What Is My Dan's?

My Dan's is the free loyalty card and rewards program from Dan Murphy's, Australia's largest liquor retailer with 283+ stores. Scan your rewards card when you shop and you unlock member-exclusive pricing on hundreds of products each week, plus periodic sitewide percentage-off promotions. There are no points to collect and no tiers to climb — the value is in the discounts you get at the register. Endeavour Group claims members save an average of $15 per basket, though your actual savings depend on whether you're buying member-priced items.

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Is My Dan's Worth It?

Without effort: Just scan your card on every visit, buy member-priced items when they suit you → $50–120/year in savings on a typical $150/month spend

With the 3 moves: Time your big purchases around sitewide 10–20% off promos and use Click & Collect to avoid delivery fees → $150–300/year on the same spend

Recent changes: My Dan's celebrated its 10th anniversary in February 2025 and won Best Overall Loyalty Program (Grocery & Beverage) at the 2025 Asia Pacific Loyalty Awards. The program now has 5.5 million active members.

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How Does My Dan's Work?

Where it works: Dan Murphy's stores (283 across Australia) and danmurphys.com.au. Single retailer — no partner network.

What you earn: No points. You get instant member-exclusive pricing on selected products and access to sitewide percentage-off promotions (10–20% off, roughly every 2–4 weeks).

How you get it back: Savings are applied automatically at checkout when you scan your card in-store or log in online. Nothing to redeem later.

What it costs: Free. Always has been.

How to sign up: Register on danmurphys.com.au — takes 2 minutes. Digital card available immediately. You can also grab a temporary paper card in-store to start saving on the spot, then complete registration online later. You can scan your card into SuperCards via screenshot after registration.

Member perks: Access to 1,200+ member-exclusive events per year (tastings, product launches, workshops). Priority Access to limited-edition pre-orders. Monthly competition entries when you scan your card. Personalised offers based on your taste preferences.

Good to know: Some member offers are online-only (marked with a gold ticket on the website) and cannot be redeemed in-store. The Lowest Liquor Price Guarantee means Dan Murphy's will beat any Australian competitor's advertised price — this applies whether you're a member or not, but stacks nicely with member pricing.

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How to Get the Most From My Dan's

1. Always scan your card — even when you think there's no deal

Member pricing is applied automatically when your card is scanned, and you won't always know which products have a member price until you're at the register. Keep your card in SuperCards so it's always one tap away. At an average of $15 savings per basket, forgetting to scan is the most expensive mistake.

2. Time big purchases around sitewide promos

Dan Murphy's runs sitewide 10–20% off promotions for members roughly every 2–4 weeks, almost always online only. If you're planning a party, restocking, or buying a case, wait for the next one — deal forums track them in real time. Use Click & Collect (free, ready in 30 minutes) to avoid delivery fees and still get the online price.

3. Set your taste profile to see relevant offers

During signup (or in your account settings), complete the taste preference quiz. If you only drink red wine, you'll stop seeing white wine offers clogging your feed. The personalisation engine tailors the deals you see based on your preferences, seasonality, and purchase history. Two minutes of setup means you actually notice the offers that matter to you.

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My Dan's — Savings at a Glance

Member-priced products — instant savings at checkout, no action beyond scanning your card. The core value of the program.

Sitewide percentage-off promos — 10–20% off everything, roughly every 2–4 weeks online. The best single move for large orders.

Click & Collect — free pickup in 30 minutes. Lets you access online-only prices without paying $9.90+ delivery.

There's a stacking method that gets you an extra 5% off on top of everything else — see Pro Tips below.

Standard delivery at full price — $9.90 metro, $14.90 regional. Free only on $149+ metro orders. Use Click & Collect instead.

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My Dan's — What to Watch Out For

Key pros and cons to know:

• Online-only offers don't work in-store. Gold-ticket deals on the website cannot be redeemed at the register. Check online prices before you drive to the shop.
• $1,000 discount cap on sitewide percentage-off promos. For orders above $1,000, you'll need to split across multiple transactions.
• Keep your card in SuperCards. That keeps it one tap away at the register without forcing you into the retailer's account flow every visit.
• No retroactive scanning. If you forget your card, the member price may not be applied, and there's no documented process to claim it back afterwards.

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When to Skip My Dan's

• If you earn Velocity or Qantas points from liquor purchases: Coles' liquor brands (Liquorland, now absorbing First Choice) accept Flybuys, which converts to Velocity points. My Dan's has no airline loyalty integration. If frequent flyer points matter more to you than a few dollars saved per bottle, Coles wins.
• If you rarely buy from Dan Murphy's: The program only works at one retailer. If your local bottleshop is independent or you prefer a specialist wine merchant, there's nothing to gain.
• If you spend under $50/month on alcohol: Your annual savings would barely clear $20–30. Still free to join, but don't expect meaningful returns.

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My Dan's Quick Reference

As of May 2026