Most Popular Rewards Programmes in New Zealand

Honest, independent guides — how each programme works, what it’s worth, and how to maximise value

New World Clubcard
Free supermarket rewards programme at 140+ New World stores — earn New World Dollars on every shop, spend at the till or convert to Airpoints. Replaced by Club+ on 27 July 2026.
Everyday Rewards
Woolworths NZ's free supermarket rewards programme — earn points at Woolworths, FreshChoice, bp and g.a.s., redeem for $15 vouchers or Airpoints Dollars.
Koru (formerly Airpoints)
Air New Zealand's frequent flyer programme (rebranded from Airpoints in April 2026) — earn Airpoints at 40+ NZ partners, redeem for flights, upgrades or gift cards.
Farmers Club
Free loyalty programme for NZ's largest department store chain — earn points across 59 Farmers stores, with up to 8% back on beauty and 1–2% on other departments.
AA Membership
New Zealand's largest motoring association — annual membership covering 24/7 roadside assistance plus discounts at 45+ travel, entertainment and auto partners.
PAK'nSAVE
NZ's cheapest supermarket chain (59 stores) — joins Foodstuffs' Club+ programme from June 2026 to spend Club+ Dollars and unlock fuel discounts, but doesn't earn points.
Whitcoulls Rewards
Free rewards programme for NZ's largest bookstore chain (50+ stores) — earn 1 point per dollar, redeem 100 points for $5 back. Effective 5% return on books and stationery.
Gilmours Benefits & Rewards
Loyalty programme for NZ's largest wholesale food supplier — businesses earn Airpoints Dollars on 18,000+ wholesale lines across 8 Cash 'n Carry stores.
SuperGold Card
NZ government discount card for residents 65+ — thousands of business discounts plus free off-peak public transport across most regions. Costs nothing and never expires.
Spotlight VIP Club
Free coupon-based loyalty club for NZ's largest fabric and craft retailer (22 stores) — exclusive VIP discounts, category coupons and storewide 30% off events.
Everyday Rewards
Woolworths NZ's free supermarket rewards programme (Countdown rebranded in 2025) — 1 point per $1, every 2,000 points = a $15 voucher or 15 Airpoints Dollars.
Supercheap Auto Club
Free loyalty programme for NZ's largest auto parts retailer — 5% back as store credit across 41 stores, plus member-only pricing. Credit expires after 28 days.
Living Rewards
Free pharmacy rewards programme for Unichem and Life Pharmacy — earn points on prescriptions, health and beauty across 300+ NZ stores, ~6.67% effective return.
Subway Subcard
Subway NZ's free fast-food rewards programme — 3.5% back as Reward Dollars at 150+ stores, plus member-exclusive deals. Closes 31 August 2026.
Club+
Foodstuffs' free rewards programme covering New World, PAK'nSAVE and Four Square — earn Club+ Dollars at New World, spend them at any of the three.

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