Gilmours Benefits & Rewards

What Is Gilmours Benefits & Rewards?

Gilmours is New Zealand's largest wholesale food and beverage supplier, with 8 Cash 'n Carry stores across the North Island. Sign up for a free account on behalf of your business, club, or charity, and you'll earn Airpoints Dollars on every purchase. The rewards rate is modest (~0.37% back), but the real value is wholesale pricing on over 18,000 product lines. Think of the Airpoints as a small bonus on top of already-competitive prices.

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When Is Gilmours Benefits & Rewards Worth It?

Without effort: $1,000/month spend (excl. GST) at Gilmours, just scanning your account → ~$44 in Airpoints Dollars per year

With the 3 moves: Timing purchases around Buyer's Guide specials and shopping in-store → realistically $50-80/year in Airpoints plus significant savings on wholesale pricing vs retail

Recent changes: Flybuys ended in December 2024. Gilmours now offers a choice of rewards currency — Airpoints Dollars or ASB True Rewards Dollars. Air New Zealand's Airpoints programme was rebranded to Koru in April 2026; existing Airpoints Dollars carried over with no change in value. Gilmours also opened a new Hawke's Bay store and acquired JR Wholesale Meats to strengthen its butchery range.

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How It Works

Where it works: 8 Cash 'n Carry stores in the North Island — Auckland (North Shore, Mt Roskill, Manukau), Hamilton, Tauranga, Hawke's Bay, Palmerston North, and Wellington. Online ordering with delivery also available.

What you earn: 1 Airpoints Dollar for every $270 spent (excl. GST, after discounts). That's roughly 0.37% back. You can choose to earn ASB True Rewards Dollars instead of Airpoints — pick whichever currency suits how you actually redeem.

How you get it back: Airpoints Dollars are worth NZ$1 each on Air New Zealand flights, in the Airpoints Store, or toward rental cars and travel insurance.

What it costs: Free. No annual fee. But membership is restricted to businesses, clubs, charities, and not-for-profit organisations — personal shopping isn't permitted.

How to sign up: Apply online at gilmours.co.nz or in-store at any Cash 'n Carry location. You'll need to be purchasing on behalf of an organisation. Register your Koru number (formerly Airpoints number) with Gilmours to start earning — credits appear within 7 working days. Once you have your account number, scan it into SuperCards via screenshot so it's always ready at the checkout.

Good to know: Cash 'n Carry is the cheapest way to shop — delivery accounts incur service charges that don't earn Airpoints. Amounts under $50 roll toward your next purchase for up to 12 months, so nothing is wasted. Products come in commercial sizes, which is great for volume but less practical for small orders.

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The 3 Moves That Actually Matter

1. Shop Cash 'n Carry, not delivery

In-store Cash 'n Carry is explicitly Gilmours' "most affordable pricing option." You avoid delivery charges, and every dollar of your purchase counts toward Airpoints. For a business spending $2,000/month, the delivery fee savings alone can exceed the Airpoints earnings.

2. Time purchases around the Buyer's Guide

Gilmours publishes a new Buyer's Guide every 4 weeks with promotional specials across grocery, chilled, frozen, butchery, and liquor. Before placing a large order, check the current guide on the Gilmours website — even a 10-15% discount on a bulk purchase dwarfs what you'd earn in Airpoints. Local stores also run their own bonus specials.

3. Compare before you assume wholesale is cheapest

Forum users consistently report that supermarket specials sometimes beat Gilmours' regular wholesale prices on individual items. Gilmours wins on bulk and commercial-sized products; supermarkets can win on loss-leader specials. For non-urgent items, a quick price check can save you more than the Airpoints are worth.

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Get Your Points Out (Best to Worst)

Air New Zealand flights — 1 Airpoints Dollar = NZ$1. Clean, simple, and the standard redemption value. Premium cabin redemptions can stretch the value further.

Airpoints Store or partner redemptions — Same 1:1 rate for travel insurance, rental cars, or gifts. Useful if you don't fly often.

There's a way to earn Airpoints significantly faster at Gilmours — see Pro Tips below.

Letting Airpoints expire — Airpoints Dollars expire 4 years after earning. If you're a low-volume shopper, keep an eye on your balance.

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Watch Out For

• Airpoints expire after 4 years from the date they're earned. Any earning activity does NOT reset the clock — each batch expires individually. Holding Gold/Elite status or certain Airpoints credit cards prevents expiry.
• Sub-$50 amounts expire after 12 months. If you don't reach the next $50 threshold within a year, the partial amount may be lost.
• Organisation-only membership. If you're an individual without a business, club, or charity connection, you can't shop at Gilmours. Check if your employer participates in the PERKS programme for potential access.
• Commercial sizing. Products are packaged for foodservice, not households. A 1kg tub of margarine is standard. Factor in storage and actual usage before buying.

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When to Skip Gilmours Benefits & Rewards

• You're an individual without an organisation. Gilmours requires business, club, or charity membership. Costco ($65/year) is open to anyone and often cheaper on comparable items.
• You buy small quantities infrequently. Supermarket specials frequently beat wholesale prices on individual items. Below $300/month spend, the Airpoints earn is negligible.
• You're in the South Island. Gilmours only operates in the North Island. Trents Wholesale is the South Island equivalent (separate business, separate rewards).

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Quick Reference

As of May 2026