Everyday Rewards

What Is Everyday Rewards?

Everyday Rewards is Woolworths New Zealand's free loyalty programme — scan your card at any of the 186 Woolworths stores, FreshChoice supermarkets, bp and g.a.s. fuel stations, and earn points on your regular shopping. Every 2,000 points gets you a $15 voucher or 15 Air New Zealand Airpoints Dollars. The base return is modest (0.75% back), but the fuel discounts and weekly Boost offers add genuine value on top.

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When Is Everyday Rewards Worth It?

Without effort: $300/month at Woolworths + occasional fuel at bp → ~2,400 points/year → $18/year in vouchers plus ~$150 in fuel discounts
With the 3 moves: Activate Boosts weekly and grab Member Prices → realistically $40–70/year in points plus fuel savings

Recent changes: Everyday Rewards replaced the 20-year-old Onecard in February 2024. Air New Zealand Airpoints and Qantas Frequent Flyer were added as conversion partners in December 2024. FreshChoice joined the programme in late 2025, expanding where you can earn and spend.

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How It Works

Where it works: Woolworths, FreshChoice, bp, g.a.s., Petstock, and MILKRUN — plus ASB credit cards earn points on all purchases.

What you earn: 1 point per $1 spent at grocery and retail partners. At fuel stations: 1 point per litre plus 1 point per $1 in the shop. That's 0.75% back on groceries.

How you get it back: $15 voucher for every 2,000 points — usable at Woolworths, FreshChoice, bp, g.a.s., Petstock, or MILKRUN. Or convert to 15 Airpoints Dollars or 1,500 Qantas Points instead.

What it costs: Free. Always has been.

How to sign up: Register at the Everyday Rewards website in under 3 minutes. Digital card is usable immediately; a free physical card arrives by post in 7–10 days. You can scan your card into SuperCards via screenshot to have it ready at checkout.

Member perks: Member Prices on select products in-store and online — look for the orange Member Price tags. Savings are small (Consumer NZ measured ~$26/year over regular shopping), but they're instant and require no effort beyond scanning your card.

Good to know: Boosts need to be activated before you shop — check the Everyday Rewards website weekly. At fuel stations, the 6c/litre discount applies to the first 50 litres. Points can be claimed retroactively if you forgot to scan, but only within 7 days.

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The 3 Moves That Actually Matter

1. Hit "Boost All" Every Week

Open the Everyday Rewards website, tap "Boost all" — done. Boosts are personalised bonus point multipliers (3x, 5x, 10x) on specific products. If you buy something that happens to be boosted, the extra points are added automatically. If you don't, nothing happens. Zero downside. Important: don't change your shopping to chase Boosts. Consumer NZ found that boosted products are often cheaper at other stores. Only benefit from Boosts on things you'd buy anyway.

2. Always Scan at the Pump

Every fill-up at bp or g.a.s. gives you an instant 6 cents per litre off (10c+ once a week at bp) AND 1 point per litre. On a 50-litre fill, that's $3 saved plus 50 points — every time. Keep your Everyday Rewards card in SuperCards so you never forget to scan when filling up.

3. Grab Member Prices Without Overthinking

Woolworths tags select products with Member Prices that are lower than the standard shelf price. Just scan your card and any Member Price discounts apply automatically. Don't plan your entire shop around them — but when the item you need happens to have a Member Price, you save instantly.

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Get Your Points Out (Best → Worst)

$15 voucher at Woolworths/FreshChoice — straightforward, spend it on your next grocery shop. Automatic when you hit 2,000 points.

15 Airpoints Dollars — same dollar value as the voucher but redeemable for flights, upgrades, and the Airpoints Store. Great if you fly domestically.

1,500 Qantas Points — useful for trans-Tasman travel. The NZ conversion rate is better than Australia's (1,500 vs 1,000 Qantas Points per 2,000 Everyday Rewards points).

There's a way to earn points significantly faster on all spending — not just at Woolworths. See Pro Tips below.

Qantas Points for merchandise — redeeming Qantas Points for non-flight items often gives poor value. Stick to flights or the $15 voucher.

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Watch Out For

• Points expire after 18 months of inactivity. Any earning or redeeming resets the clock. If you shop at Woolworths or fill up at bp even once every few months, you're fine.
• No points on gift cards, tobacco, lottery, or prescriptions. These exclusions apply across all partners.
• Boost ≠ best price. Some boosted products cost more at Woolworths than the unboosted equivalent at PAK'nSAVE. Boost what you'd buy anyway — don't let it steer your trolley.
• Keep a card backup. Woolworths' digital channels have had reliability issues — storing your card in SuperCards or your phone's wallet keeps you covered at the till.

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When to Skip Everyday Rewards

• If you mainly shop at PAK'nSAVE: No loyalty programme there, but consistently lower prices. Consumer NZ found a weekly basket is ~$14 cheaper at PAK'nSAVE than at New World — and Woolworths sits in the same price bracket as New World. The $15 voucher from 2,000 points doesn't offset weeks of higher base prices.
• If you spend under $100/month at Woolworths: Your annual return would be under $9. Not worth the mental overhead of Boosts and Member Prices.
• If data privacy is a priority: The programme collects detailed purchase data, personalised to your account. Consumer NZ and MoneyHub NZ have both flagged the extent of data collection.

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Quick Reference

As of May 2026